Bespoke Foods


As an Admiral Sponsor of 2 Boys in a Boat, Bespoke Foods is helping to raise awareness of the amazing challenge that Luke and Jamie are attempting, as well
as providing festive goodies for them to snack on during their row. By providing both protein rich and calorie dense foods we hope we will be able to aid the boys preparation as well as help sustain them during the trip.


Bespoke Foods have a special reason to support the boys as Luke Birch is the great nephew of Bespoke Foods’ founder Raymond Mathias. Raymond founded Bespoke Foods in 1982 from his mother’s garage in London. He started by importing Destrooper biscuits from Belgium and selling them to Harrods. Claire, Raymond’s  niece and Luke’s mother, recalls that “Raymond always had an interest  in fine food.” His original vision for  Bespoke Foods continues today as we supply a wide range of wonderful fine foods sourced from all over the world.

The boys have already been enjoying some of the very products which Great Uncle Raymond originally sourced many years ago such as Chancerelle Canned fish and they have also been enjoying some of Bespoke’s own Christmas range “Making Christmas Special”. The trip, that starts in the Canary Islands and finishes in Antigua, will take 50 days of non-stop rowing, burning up to 10,000 calories a day so hopefully we can help the boys with the everyday challenge of consuming enough calories. We hope that the goodies we provide help to provide some momentary respite from their monotonous diets and the gruelling physicality of their trip!”

The boys choice to raise money for Breast Cancer Care was especially  poignant for Bespoke Foods as several of our staff or their families have been personally affected by breast cancer and so the decision to support the boys to raise money for something close to our hearts makes the challenge even more meaningful for us. Everyone at Bespoke Foods wishes Luke and Jamie the best of luck for their voyage and we will be willing them on every day.”